An Interview with Kate Vitasek, Faculty at the Center for Executive Education at the University of Tennessee on “Vested: How P&G, McDonald’s, and Microsoft are Redefining Winning in Business Relationships,
Included are Proctor & Gamble’s real estate relationship with Jones Lang LaSalle, the reconstruction of the Minneapolis bridge, and McDonald’s success in building win-win relationships with suppliers.
About the book:
In today’s rapidly evolving world, business relationships based on an outdated, “win-lose” mentality won’t withstand a market that demands constant change and adaptation. Only by focusing on “win-win” relationships can companies drive innovation and increase their competitive edge. What businesses need now are Vested(r) relationships. And some of the world’s business giants have realized this.
Companies like P&G, McDonald’s and Microsoft have embraced Vested’s groundbreaking “What’s In It for WE” approach, and the results are transformational: new levels of opportunity and innovation, increasing market share, greater efficiency and fast-paced problem solving–for both companies and suppliers. Their stories demonstrate John Nash’s Nobel Prize-winning theory that cooperation, not competition, guarantees the best results for everyone involved.
In Vested: How P&G, McDonald’s, and Microsoft are Redefining Winning in Business Relationships
