Real Estate Strategy Alignment: Getting it Right

From by Steve Silen, Director, KPMG Advisory Services:

Corporations spend considerable time ensuring they have the right vision and strategies to meet targets, grow their business, and achieve high performance results, and each of their operations must develop detailed strategies to outline how they will meet these stated corporate objectives. REFM is no exception. The real estate group’s corporate strategy should focus on accommodating planned business changes, meeting financial goals and commitments to stakeholders, and supporting the company’s brand, core values and corporate image, all in the most effective manner. It is important to remember the real estate strategy exists to support the corporation, not its own operations.

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