Seth Godin:
Most industry is built on vendor relationships, and vendors expect and sometimes value the impersonal nature of their relationships. This scales… until you lump in the talent.
Should you treat vendors with respect? No doubt about it. Human beings do their best work when they’re treated fairly and with enthusiasm. But when the provider is also digging deep to put something on the table that you can’t possibly write a spec for, you’re going to have to respond in kind.
via Seth’s Blog: Talent and vendors.
