Here’s a 15 minute video from the ICSC Social Media Pavilion from RECon 2012.
Lis Wieting talks about how to determine whether facebook is the right tool for you to build community for your business. She also provides insight into managing your facebook page using coupons, news, giveaways, promotions, statistics, analytics, videos, content, white papers, case studies, and B2B usage.
Primary audience is shopping centers but broader lessons can be learned for implementation with other disciplines.
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