As you develop some norms and expectations for your team’s work flow, try to elevate true productivity over the appearance of hard work.
Managers instinctively measure work ethic with an eye on the clock. Measuring work by time spent working is seductive, because it’s easy and objective. But doing so defies the realities of the creative work flow and will ultimately damage morale.
In reality, ideas are made to happen in spurts.
The pressure of being required to sit at your desk until a certain time creates a factory-like culture that ignores a few basic laws of idea generation and human nature:
- When the brain is tired, it doesn’t work well.
- Idea generation happens on its own terms.
- When you feel forced to execute beyond your capacity, you begin to hate what you are doing.
Rather than focusing on face time, creative teams should embrace transparency and strive to build a fundamental trust between colleagues. As leaders, we must create rules and norms for the sake of efficiency rather than as a result of mistrust. We should measure tangible outputs like actions taken and quality of outcomes.