In this article from LBx Journal, Wayne Gearey discusses:
- The difference between retail and corporate real estate assumptions when it comes to deciding on a location;
- The profile of a location advisory professional;
- Modeling of the business assumptions vs. mapping assumptions; and
- Location strategy as a service, as a business model for follow-on services
LBx: How did you get into corporate real estate and come to be an expert in location advisory services?
Gearey: I have been advising companies in North America, Europe, and Asia on market analysis using spatial analytics for over 17 years. I am trained in both GIS and business process engineering, and this gives me a unique perspective on modeling key business assumptions.
LBx: What’s the difference between site selection and location advisory services?
Gearey: Site selection is generally used by retail, restaurants, and hotels and is narrowly defined. These industries are consumer-centric. They look for customer traffic. Location advisory services, on the other hand, encompass broader logistics that relate to successful corporate real estate investments. Corporate real estate is labor-centric. These are two very different business assumptions that must be addressed with separate methodologies.
read more at www.lbxjournal.com