My observation about twitter is that the platform is filled with retailers. While, I do not have any hard empirical data to back the number of retail businesses on twitter, you don’t have to spend much time there see a major social media presence from the very largest national retailers to your local retail business owners. In, fact many are following me but that isn’t my niche.
I have always said that CRE brokers will show up on social media sites in mass once they figure out that there clients are there. So if I was a commercial real estate broker focused on retail, I would get my blog started and get active on twitter before the majority of your competition does