From Bernadette DiMauro at Jones Lang LaSalle:
The phrase “15 minutes of fame” takes on new significance in social media. What we’ve observed as we blog and tweet from our booth at REcon is that social media is still a bit of a novelty. The industry is learning how to fully harness its potential to boost brand awareness, engage clients and win business.
Here are a few important issues for the industry’s use of social media: